About




Hello! My name is Daniel Florez but I also go by the trail name “Baggins”, which I earned while hiking 1,103 miles of the Appalachian Trail in 2018 (Georgia to Southern Pennsylvania).

This website is an overview of my professional and creative work over the years.  As you may have noticed, I have pursued various creative projects both because of my educational background and my innate need to create.

One of the main drivers for the work I have produced has been the uncomfort in being comfortable.  I will always want to continue my growth as a creative and thus my ventures will never cease.  My personal motto is “Difícil, pero nunca impossible,” (difficult, but never impossible).  This reminds me and pushes me to continue exploring new concepts, ideas, and techniques—even when they may be challenging or seemingly unachievable I know that they are never impossible.

I was born and raised in Cali, Colombia, but currently reside in North Carolina (or out of a backpack somewhere on Earth).

Thank you for visiting.  Check out my CV below!




Designer & Photographer
Freelance
2013—Present

  UX/UI design and consultation
  Website wireframing and UI design
  Product design and concept sketches
  Company branding and logo design
  Revitalization of print and digital collateral
  Photography to use in conjunction of collateral
  Event & sports photography
  Product photography




Photography, Iconography, Logo Design, Web Design, UX/UI Design and Consultation, Product Design

Graphic Designer
August 2019—Present

  Website re-design & mobile application prototyping
  Product iconography
  Product mockups
  Design of digital advertising and tradeshow collateral
  Tradeshow booth design
  Translation and management of LATAM region email marketing campaign assets
  Design / global template for sales personnel presentations



Graphic Design, Digital Advertising Design, Tradeshow Booth Design, Tradeshow Print Collateral, Email Marketing Campaign Content, LATAM Region Marketing


Technical Support Specialist
November 2018—December 2019

  Built out screens and input fields to fit end-user needs
  Usability testing of the mobile software solution
  Troubleshoot technical issues for Prometheus SAP PM software solutions for NA and LATAM accounts
  Coordination and project management of software implementation




Software Implementation, Software Screen Building, Software User Guides, Account Management, Project Management




Marketing & Events
April 2018—October 2018

  Photography for social media and marketing collateral
  Digital media asset management via Canto
  Collateral distribution and relationship management
  Inventory management of the Whitewater Race Series equipment and awards
  Aid in event management



Photography, Media Asset Management, Event Coordination

Marketing Design Intern
Controls Southeast, Inc.
February 2016—May 2018

  New website launch with mobile capabilities
  Website content and media management via WordPress
  Strategy, design, and implementation of marketing, email marketing, and advertising campaigns and analytics
•  Creation of marketing collateral for technical products
  Management of Google Adwords and Analytics
  Product logo development



Website Design, Image Rebranding, Tradeshow Booth Design, Product Logo Design



Marketing & Architectural Intern
SCNA Architects
June 2013—January 2016


  Integral in the planning and preparation of showcase events
  Graphic design for advertisement, showcase events, and competition submittals
  Assisted with business development
•  Creation of marketing collateral for technical products
  Development and assistance in construction drawings for various architectural projects
  Coordinated high school interns responsibilities and duties



Tradeshow Booth Design, Advertising Deisgn, Project Renders

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